Beauty business owners are like any other entrepreneurs. They all share a common goal: to increase customer satisfaction and grow their revenue to succeed in the long run.
However, growing a beauty business (such as an aesthetic clinic or a beauty salon) in Malaysia isn’t easy. There are many things to consider, such as:
Moreover, beauty business owners would have to experiment with various growth strategies to find one that suits them. This could cost them a lot of time and energy.
Therefore, we’ve compiled five proven strategies beauty business owners can adopt to grow their businesses successfully.
1. Stay On Top Of Beauty Trends
New trends are continuously emerging in the beauty industry. Therefore, you must constantly update your products and services to meet client demands.
Moreover, by staying updated with the latest beauty trends, you can generate more revenue, grow your client base and improve your store’s brand awareness.
If you do not, however, you will fall behind and eventually be forced to close.
2. Enhance Your Customer Retention Strategy
Customer retention strategies refer to the processes a beauty business owner has put in place to build a loyal customer base. Popular customer retention strategies for beauty businesses include:
Package deals give your clients an incentive to revisit your store. They will also return happy knowing that you offer great discounts that they can enjoy.
Client communication is key when operating a beauty business. Send your customers regular updates about your store’s activities, such as the newest skincare products or promotions you offer.
That way, your business will be what comes to mind when they think about a particular beauty product or service, and you will gain repeat customers.
A good impression is vital for building a positive relationship with your client. The initial interaction will determine the success or failure of the entire customer experience.
3.Develop A Customer Loyalty Programme
Customer loyalty programmes reward your customers for their support and help you build a stronger relationship with them.
For example, with Aoikumo™, beauty businesses can increase customer loyalty by providing flexibility in purchases and allowing clients to share their packages with their friends or family.
Moreover, beauty business owners can generate incentives to encourage customers to book early or give them a discount voucher to thank them for any referrals they’ve made.
4. Ask For Client Feedback
To understand your client’s needs, ask them for feedback after they have tried your product or service.
That way, you will know which areas to improve, and your clients will feel appreciated.
Aoikumo™ helps beauty businesses collect customer feedback through customised thank you messages, where reviews are automatically saved into the system.
It can also monitor customer feedback and adjust treatments for optimal client satisfaction.
5. Deliver Exceptional Customer Service
Providing an excellent customer experience is the main concern for all business owners, regardless of their industry.
However, delivering exceptional customer service is easier said than done. Fortunately, we can help.
Aoikumo™ optimises your customer experience with various online booking features, such as setting an appointment and sending out real-time notifications to remind customers of their booking.
Moreover, the MeTIME Wellness app allows our client’s customers to track past redemptions and spending, book appointments and make purchases without leaving their homes.
A lot of hard work and dedication goes into growing your beauty business; it isn’t something you can achieve overnight.
In addition to the five strategies listed above, Aoikumo™ can also help transform your business for success.
We offer three affordable packages to streamline your business’s operations. Moreover, each plan comes with technical support and a guaranteed system uptime of 99.9%.
As beauty businesses implement customer loyalty programmes to increase their customer retention rate and boost profits, it is important that they also consider integrating security measures to prevent fraud.
While digitalising your beauty business has its advantages, it also leaves you more vulnerable to scams, particularly regarding online client redemptions.
However, there are several ways to prevent fraud and protect your business and customers from hackers, one of which is sending out Transaction Authorisation Codes (TAC).
In this article, we discuss what Transaction Authorisation Codes are and how the MeTime Wellness app can help secure your business.
A TAC number is a unique, alphanumeric code that provides an extra layer of security to your client’s account.
They are commonly used for transactions where users need to validate their identity, for example:
The MeTIME Wellness app is designed specifically for our client’s customers. It allows them to:
However, it’s not just our client’s customers who will benefit from using the MeTIME Wellness app. Businesses and merchants can take advantage of its features too.
They can:
As customer loyalty programme scams continue to rise, it is vital that business owners implement strategies to prevent their clients from falling victim to them.
Otherwise, they would have to suffer from financial consequences. For example, they would have to reimburse their clients for lost rewards and make up for inventory losses.
There are many ways to protect your loyalty programme, such as conducting regular security checks and setting up a tracking system to monitor every redemption.
However, if you don’t know where to begin, the MeTIME Wellness app can help prevent fraud too.
Customers will receive a unique TAC number when redeeming points or rewards from your business, thus preventing incorrect redemptions.
Moreover, clients can easily access emailed receipts and messages on the app to check if any mistakes were made during the redemption process.
There’s no doubt that loyalty programme fraud is a serious problem. Therefore, beauty business owners must implement fraud prevention strategies to protect their revenue and instil trust in their clients.
The MeTIME Wellness app offers a variety of features that can streamline business operations, such as allowing online booking, viewing historical transactions, and, more importantly, securing customer redemptions.
Interested in learning more? Discover how else the MeTIME Wellness app can help your beauty business today!
Running a beauty business is no easy feat, but having a good inventory management system can help.
For most beauty business owners, keeping track of their inventory is a vital part of their business. However, manually counting how much stock you have can be frustrating and time-consuming.
What’s worse, if your inventory is not managed correctly, it could disrupt your daily operations and damage your business’s reputation.
This is where an inventory management system comes in. It can help beauty business owners manage their stocks more efficiently, allowing them to make better decisions and build customer loyalty.
Continue reading to learn more about inventory management and how it benefits beauty businesses.
Inventory management involves managing a business inventory’s buying, storing, and selling process. It ensures the business has the correct number and type of stock available without creating excess inventory.
Moreover, inventory management can save companies money in the long run if managed correctly.
With an inventory management system, beauty business owners can easily keep track of their supplies, thus reducing their excess stock and inventory management costs.
Moreover, having accurate inventory levels will help business owners draw in customers and build a customer base, allowing them to gain loyal customers who make repeat purchases.
While an inventory management system does not completely prevent theft, it does make it easier for business owners to detect theft if it happens.
For example, inventory shrinkage is when the number of products available in stock is lesser than what is stated on the inventory list.
However, tracking down your missing products requires a lot of work. This issue can be avoided with an inventory management system.
Business owners can identify where inventory shrinkage occurs when conducting cycle counts to track their inventory better.
One of the biggest challenges most beauty businesses face is having the right amount of each product in stock.
Overstocking products that do not sell reduces the money you can spend on other parts of your business. Examples include investing in salon software to grow your business.
Moreover, overstocking products takes up inventory space too. However, an inventory management system can help.
It can predict how much inventory you will need based on your sales, allowing you to only order what you need to prevent overstock.
Cycle counting is essential for stock control in a business’s inventory. Regular cycle counts will reveal discrepancies in your inventory, allowing you to address them before they get out of hand.
A tracking system allows business owners to monitor their turnaround times effectively. They help business owners manage and organise their productivity levels and take count of their inventory.
Lastly, consider hiring an inventory control manager to manage your inventory. Their responsibilities include:
At Aoikumo™, we understand that operating a beauty and wellness company can be hard.
Our all-in-one clinic management system is designed with billing, customer relationship management, inventory management, and more to help businesses succeed in the beauty and wellness industry.
Full of pitfalls and obstacles, managing a successful Aesthetic Clinic business is no easy feat. Fortunately, having Aoikumo - a cloud-based Clinic Management System can help to deliver better solutions to cater your aesthetic clinic, patients, and business.
It is not an exaggeration that every Aesthetic Clinics should have an excellent management system. Hence, explore the benefits of incorporating with Aoikumo into your practice.
Clinic Management System refers to an integrated information system designed and implemented to intelligently manage all facets of an Aesthetic Clinics' daily operations.
Equipped with a comprehensive suite of functionalities, the Clinic Management System provides a holistic overview of your operations and helps to manage appointments, patients’ records, inventories, employees, and more.
The automated and integrated Clinic Management System enable to simplify the overall operations process.
It is vital for Aesthetic Clinics to keep track and access patients’ records with ease. With Clinic Management System – a digitalised system, all patients’ data and records can be retrieved at your fingertips. In addition, indemnity and consultation forms can also be customised to cater business needs.
Clinic Management System allows the business to manage inventories and drugs more effectively, by recording inventories’ batches, cost prices and expiry dates. To ensure accuracy, Aesthetic Clinics will need to dispense the correct drugs and perform accurate inter-outlet billing.
Clinic Management System’s EMR enable Aesthetic Clinics to manage patients’ medical records more effectively, by recording case notes, retrieving patients’ data, keeping track of medical records, sales and payment records.
Aestehtic Clinics will be able to capture patients’ pre and post treatment photos, which allow patients’ to have a better understanding and overview on their treatment progress. When patients are able to see positive progress of their treatments, it will keep them excited and staying loyal to the brand.
Read More: Beauty Salon Management Tips: Ways to Prepare for Peak Seasons
At Aoikumo, we strive to assist Aesthetic Clinics to thrive. With the complete all-in-one cloud-based system, managing Aesthetic Clinics has never been easier.
With Aoikumo, Aesthetic Clinics will be able to create and manage appointments easily based on the availability of employees and rooms to avoid overbook or double bookings. Automated reminders can be scheduled to patients’ to ease the process to ensure efficiency.
Aoikumo BeautyPOS module makes managing payments a breeze and able to assist to maximise the Aesthetic Clinics’ revenue potential. Conveniently integrated with credit vouchers and cash wallets, Aoikumo BeautyPOS ensures a frictionless payment process for the patients.
To organise and prevent erractic employee’s working schedule, kumoSan – the Aoikumo Advanced Self Management App, is ready to help. kumoSan will be able to assists the team to track their daily tasks, recording attendance with easy clock in and out via kumoSan’s QR scan, as well as reviewing their commissions and rewards.
To keep the brand connected with patients, Aoikumo enable the e-newsletter and SMS blast features, for Aesthetic Clinics to reach out to the target patients. Constantly sending updates and promotions to patients potentially leads to geater revenue and maintaining stronger relationships.
Ready to manage the Aesthetic business with ease and to stays ahead of others? Aoikumo is here to assist!
Choose from Aoikumo affordable packages to manage and grow the business or customise to suit the needs of your esteemed brand. Book a demo to experience an efficient Clinic Management System.
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